フジモト　タカシ   FUJIMOTO Takashi
  藤本　髙志
   所属   大阪経済大学  経済学部 経済学科
   職種   教授
言語種別 日本語
発行・発表の年月 2013/01/15
形態種別 大学・研究所等紀要
標題 農産物市場に生じるニッチとマーケティングの課題
執筆形態 単著
掲載誌名 大阪経大論集
掲載区分国内
巻・号・頁 63(5),161-170頁
総ページ数 10
担当範囲 大阪経大学会
著者・共著者 藤本髙志
概要 In the agricultural products market, various niches have been being created out from the mass market. First, this paper shows that the niche market is created through the direct interaction between producer and consumer. Second, the niche marketing on the fruit farming in Wakayama prefecture is observed. Third, this paper shows that, in the niche market, extensive varieties of the product are supplied under the monopolistic competition. Fourth, this paper points out key strategies on the niche marketing, those are product development innovation, small lot production of many products, vertical integration of farming with processing and retailing, acquiring repeat purchasers, branding, and advertising.
researchmap用URL http://www.i-repository.net/il/meta_pub/G0000031Repository_01003442