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マルチュケ　ダービッド   Marutschke David    所属   大阪経済大学  経営学部 経営学科    職種   准教授
言語種別	英語
発行・発表の年月	2025/09/15
形態種別	大学・研究所等紀要
標題	Product Experience Along the Customer Journey : A New Look at Perceived Quality Through Time
執筆形態	単著
掲載誌名	大阪経大論集
掲載区分	国内
巻・号・頁	76(3),pp.23-32
概要	While the importance of perceived product quality for business performance is well documented, its specific role within the broader context of customer experience is less understood, particularly when considered across the full span of the customer journey. This paper aims to integrate existing concepts of perceived product quality into the process-based view of customer experience, and underscores the significance, challenges, and strategic implications of positioning the product as a central element throughout the customer journey.