教員情報 - Marutschke David

（最終更新日：2026-03-10 09:22:27）

  マルチュケ　ダービッド
  Marutschke David
   所属   大阪経済大学経営学部経営学科

職種准教授

■ 学会発表・研究会報告等

1.	2025/09/21	Energizing Luxury Fashion Brands – Social Media Analysis and Case Study（The Fourth EAJS (European Association for Japanese Studies) Conference, Tohoku University, Japan）
2.	2025/05/25	Energizing Luxury Fashion Brands – Social Media and Collaborations with Japanese Anime（2025 American Marketing Association (AMA) Global SIG conference, Sidney, Australia）
3.	2023/09/15	A framework to understand and holistically manage experiences（The 8th International Conference on Serviceology (ICServ2023), Tokyo, Japan）
4.	2023/08/19	Customer experience management as a new form of value creation（17th International Conference of the European Association of Japanese Studies）
5.	2022/03/07	Analyzing Customer Experience from a Process Management Perspective（The 10th domestic Conference of Society for Serviceology）
6.	2021/08/01	Quality management of car importers in Japan（16th EAJS International Conference 2021）
7.	2020/03/01	Holistic Measurement Approach of Customer Experiences – Findings from a Japanese New Car Buyer Study（The 7th International Conference on Serviceology (ICServ2020)）
8.	2019/10/01	Development of a Holistic Evaluation Method of Customer Experiences（59th Conference of the Japan Association for Consumer Studies）
9.	2018/09/05	Understanding fluency and friction in customer experience management（3rd Annual Conference of the Japan Economy Network）
10.	2017/09/01	Private label brand strategies in Japan: Opportunities to satisfy dynamically changing consumer needs（15th EAJS International Conference 2017, Lisbon, Portugal）
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■ 著書・論文歴

1.	2025/12/16	論文	Anime and Luxury Fashion: Studio Ghibli and Loewe’s Unorthodox Brand Merchandizing The Journal of Anime and Manga Studies 6(2) （共著）
2.	2025/09/15	論文	Product Experience Along the Customer Journey : A New Look at Perceived Quality Through Time Osaka Keidai Ronshu 76(3),pp.23-32 （単著）
3.	2023/07/28	論文	Customer Experience Management - a guided Framework for Qualitative Research Journal of Serviceology 8(2),pp.1-6 （単著）
4.	2023/04/01	著書	Perceived Quality and Quality Inspection in the Light of Automotive Mobility’s Digital Transformation—A Perspective of Car Importers in Japan Springer Singapore Economics, Law, and Institutions in Asia Pacific pp.93-110 （単著）
5.	2023/03/09	論文	Report of the 20th International SME Study Forum Business economy (58),pp.39-42 （単著）
6.	2022/03/01	論文	Analyzing Customer Experience from a Process Management Perspective （単著）
7.	2020/05	論文	Considerations on the Customer Experience Management Cycle The Review of Business Administration 44(1),pp.3-11 （単著）
8.	2020/04	著書	Holistic Measurement Approach of Customer Experiences – Findings from a Japanese New Car Buyer Study pp.206-216 （共著）
9.	2019/07	論文	A big data approach with law and business domain expert assessment ICIC Express Letters – International Journal of Research and Surveys 13(7),pp.609-616 （共著）
10.	2019/05	著書	Understanding Fluency and Friction in Customer Experience Management pp.88-108 （共著）
11.	2019/05	論文	Diversification of Private Labels in the Japanese Retail Industry The Review of Business Administration 43(2),pp.55-82 （単著）
12.	2017/05	論文	Employee Well-being and Engagement – a Growing Challenge for the Japanese Economy The Review of Business Administration 41(1),pp.107-121 （単著）
13.	2012/04	著書	Continuous Improvement Strategies – Japanese Convenience Store Systems Palgrave Macmillan Asian Business Series, Palgrave Macmillan UK pp.203 （単著）
14.	2012/04	論文	Two-Stage Spinoff Asset Impairment Theory: The Spinoff of Kraft by Altria （共著）
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■ 学歴

1.

博士（日本学科）

■ 主要学科目

マーケティング論

■ researchmap会員ID

7000026599

■ 資格・免許

1.

2019/08/01

日本語能力試験１級　（日本国際教育支援協会）

■ 研究課題・受託研究・科研費

1.	2026/04～2028/03	Unconventional Collaborations Between Luxury Brands and Japanese Anime to create Shared Brand Experiences 基盤研究（C）
2.	2019/04～2024/03	Understanding Customer Experience Management 若手研究

■ e-Rad研究者番号

30815329