Faculty Information - Marutschke David

（Last updated : 2026-03-10 09:22:27）

Marutschke David
Department Osaka University of Economics Department of Business Administration, Faculty of Business Administration

Position Associate Professor

■ Academic conference presentation

1.	2023/08/19	Customer experience management as a new form of value creation (17th International Conference of the European Association of Japanese Studies)
2.	2022/03/07	Analyzing Customer Experience from a Process Management Perspective (The 10th domestic Conference of Society for Serviceology)
3.	2021/08/01	Quality management of car importers in Japan (16th EAJS International Conference 2021)
4.	2020/03/01	Holistic Measurement Approach of Customer Experiences – Findings from a Japanese New Car Buyer Study (The 7th International Conference on Serviceology (ICServ2020))
5.	2019/10/01	Development of a Holistic Evaluation Method of Customer Experiences (59th Conference of the Japan Association for Consumer Studies)
6.	2018/09/05	Understanding fluency and friction in customer experience management (3rd Annual Conference of the Japan Economy Network)
7.	2017/09/01	Private label brand strategies in Japan: Opportunities to satisfy dynamically changing consumer needs (15th EAJS International Conference 2017, Lisbon, Portugal)
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■ Books and Articles

1.	2025/12/16	Article	Anime and Luxury Fashion: Studio Ghibli and Loewe’s Unorthodox Brand Merchandizing The Journal of Anime and Manga Studies 6(2) (Collaboration)
2.	2025/09/15	Article	Product Experience Along the Customer Journey : A New Look at Perceived Quality Through Time Osaka Keidai Ronshu 76(3),pp.23-32 (Single)
3.	2023/07/28	Article	Customer Experience Management - a guided Framework for Qualitative Research Journal of Serviceology 8(2),pp.1-6 (Single)
4.	2023/04/01	Book	Perceived Quality and Quality Inspection in the Light of Automotive Mobility’s Digital Transformation—A Perspective of Car Importers in Japan Springer Singapore Economics, Law, and Institutions in Asia Pacific pp.93-110 (Single)
5.	2023/03/09	Article	Report of the 20th International SME Study Forum Business economy (58),pp.39-42 (Single)
6.	2022/03/01	Article	Analyzing Customer Experience from a Process Management Perspective (Single)
7.	2020/05	Article	Considerations on the Customer Experience Management Cycle The Review of Business Administration 44(1),pp.3-11 (Single)
8.	2020/04	Book	Holistic Measurement Approach of Customer Experiences – Findings from a Japanese New Car Buyer Study pp.206-216 (Collaboration)
9.	2019/07	Article	A big data approach with law and business domain expert assessment ICIC Express Letters – International Journal of Research and Surveys 13(7),pp.609-616 (Collaboration)
10.	2019/05	Book	Understanding Fluency and Friction in Customer Experience Management pp.88-108 (Collaboration)
11.	2019/05	Article	Diversification of Private Labels in the Japanese Retail Industry The Review of Business Administration 43(2),pp.55-82 (Single)
12.	2017/05	Article	Employee Well-being and Engagement – a Growing Challenge for the Japanese Economy The Review of Business Administration 41(1),pp.107-121 (Single)
13.	2012/04	Book	Continuous Improvement Strategies – Japanese Convenience Store Systems Palgrave Macmillan Asian Business Series, Palgrave Macmillan UK pp.203 (Single)
14.	2012/04	Article	Two-Stage Spinoff Asset Impairment Theory: The Spinoff of Kraft by Altria (Collaboration)
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■ Main Subject

Marketing

■ researchmap Member ID

7000026599

■ Qualification and license

2019/08/01

Japanese Language Proficiency Test Level One

■ Research topic, funded research, and department laboratory expense

2019/04～2024/03

Understanding Customer Experience Management (Key Word : )

■ e-Rad Researcher Number

30815329