(Last updated : 2023-04-07 13:07:33)
  Marutschke David
   Department   Osaka University of Economics  Department of Business Administration, Faculty of Business Administration
   Position   Associate Professor
■ Academic conference presentation
1. 2022/03/07 Analyzing Customer Experience from a Process Management Perspective (The 10th domestic Conference of Society for Serviceology)
2. 2021/08/01 Quality management of car importers in Japan (16th EAJS International Conference 2021)
3. 2020/03/01 Holistic Measurement Approach of Customer Experiences – Findings from a Japanese New Car Buyer Study (The 7th International Conference on Serviceology (ICServ2020))
4. 2019/10/01 Development of a Holistic Evaluation Method of Customer Experiences (59th Conference of the Japan Association for Consumer Studies)
5. 2018/09/05 Understanding fluency and friction in customer experience management (3rd Annual Conference of the Japan Economy Network)
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■ Books and Articles
1. 2023/03/09 Article Report of the 20th International SME Study Forum Business economy (58),pp.39-42 (Single) 
2. 2022/03/01 Article Analyzing Customer Experience from a Process Management Perspective   (Single) 
3. 2020/05 Article Considerations on the Customer Experience Management Cycle 創価経営論集 44(1),pp.3-11 (Single) 
4. 2020/04 Article Holistic Measurement Approach of Customer Experiences – Findings from a Japanese New Car Buyer Study  pp.206-216 (Collaboration) 
5. 2019/07 Article A big data approach with law and business domain expert assessment ICIC Express Letters – International Journal of Research and Surveys 13(7),pp.609-616 (Collaboration) 
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■ Main Subject
Marketing
■ researchmap Researcher code
7000026599
■ Qualification and license
1. 2019/08/01 Japanese Language Proficiency Test Level One
■ Department laboratory expense researcher number
30815329